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How businesses blog

Here are a few of the ways businesses are using blogs:

    Generating conversation and buzz about the company, its products, or services in the online space

    Reaching out with information and support to current customers, even resolving issues traditionally handled by phone customer service lines

    Creating new pathways to interact with the public about an industry or issue, including gathering feedback and input to guide future product development

    Defusing negative criticism or press by publicly addressing problems

    Demonstrating expertise and experience to potential customers

    Directly driving sales or action

    Collaborating across teams, branches, regions, or staggered shifts